Spotlighting the work of  Elle, Rubin & Skewville and their connection to New York City


The GOOD Cities Project — led by Bristol Baughan, Oscar-nominated and Emmy-winning filmmaker — is diving into a five-month multi-media exploration with Ford Motor Company and inviting their favorite thought leaders to create visual love letters to cities across the country. This fall, The Street Museum of Art was asked to share our unique and personal perspective of the city we live in and love through billboard takeovers in and around New York during the month of November. Focusing on found works of street art that have taken on lives of their own throughout this city, SMoA’s behind-the-scenes video and billboard designs call for the public to take an active role in the GOOD Cities Project and ‘Rediscover Our City’ through the lens of a street artist.

There is perhaps no stronger example of how we are all created by and creators of the cities we love than through the relationship between New York City and its history of street art. The Street Museum of Art is the first public art organization to go one step further by bringing the concept of a museum to the streets to reinforce this relationship with the urban environment. Let us introduce you to our New York…


For the GOOD Cities Project, The Street Museum of Art is sharing our unique view of the city we live in and love through the found work of 3 local street artists, highlighting the alternative art scene that lives throughout NYC’s streets and is engrained within its history. ElleRubin and Skewville, each coming to New York from unique backgrounds, share their personal connections with the city in SMoA’s new behind the scenes video for the upcoming project.


Our New York CIty is consumed and built up by the artists who create it — a constant collaboration, a melting pot of creative ideas and driven minds. The New York State of Mind is a contagious being, pushing those who inhabit this city to take things one step further.             — The Street Museum of Art