Brooklyn based Tony "Rubin" Sjöman was nine years old when he wrote his first tag. The son of Finnish immigrant workers to Sweden, he was raised in the working class housing projects of Bergsjön in Gothenburg, Sweden. Surrounded by grey concrete and tram tunnels, the walls whispered his name. He grabbed a spray can and set out on a journey that he’s still on today.

Rubin has become a staple of the street art scene of New York City and beyond. His abstract and geometrical pieces are rooted in traditional graffiti but break the rules of the craft with its muted color palette and Scandinavianly clean lines. The artist has put his trademark on concrete and brick all over the world, from his native Scandinavia to Thailand and Miami Art Basel. His works have been featured in Vice Magazine, Juxtapoz, BSA and several of the world's leading street art media outlets and he's created designs to Nike and COMMON to name a few.

Rubin resides in Brooklyn NYC but he’s just as home in the wilderness of Lapland, where he spends the summers with his wife and son in a log house among reindeer and underneath the midnight sun.

The first comprehensive art book about featuring Rubin's work: "Rubin: New York / Scandinavia - Murals and Studio works" is released in May 2016 by Dokument Press.




exhibitions with SMOA

Any photos not taken by The Street Museum of Art were provided by the artist themselves. Please contact for image credits.